Act! software is an all-in-one CRM and e-marketing tool that helps small businesses manage their contacts, activities, calendars, and other customer data. With its intuitive marketing features, Act! has quickly become one of the most popular CRMs in the world. In 1987, Act! was released by Pat Sullivan and Mike Muhney as a digital Rolodex […]

Marketing automation has countless benefits. These include the ability to reach a greater number of customers with personalized communications. For example, before marketing automation, a B2C company might send one email to all customers, thereby turning off a loyal following with off-topic communications. Now, thanks to marketing automation, these companies can reach a more targeted

If you want to automate your marketing processes and close more sales, Salesforce Pardot can be a great option. It allows you to track and manage your conversion funnel, communicate with prospects, and generate high-quality leads. Salesforce Pardot is an integral part of the Salesforce ecosystem, managing and delivering B2B solutions. Using Pardot can help

Customer relationship management (CRM) software is a vital piece of business software that helps businesses keep track of customer relationships. This article will provide you with a quick guide to CRMs, including types of CRMs, their costs, and how they can integrate with other business software. CRMs have become indispensable to the success of businesses,

Marketing automation has many benefits. Among these are increased efficiencies, freeing up staff time for strategic work, and improving overall processes and marketing campaigns. Marketing automation helps companies create and deliver personalized messaging. By segmenting and storing marketing data in a central database, companies can better understand their customer base and make targeted marketing messages

ERP systems provide a single source of data for all of your company’s processes. By compiling information from disparate departments, they provide cross-departmental visibility and eliminate conflicting data sources. ERP systems empower users to analyze scenarios and discover process improvements, resulting in major efficiency gains. In the long run, these gains translate into cost savings

The advent of Customer relationship management (CRM) systems has made business processes far simpler. But it is important to understand how CRM systems work, and which one will be best for your business. CRM systems can be divided into four categories: cloud-based, analytic, open source, and analytical. Let’s explore these options in detail. Then, decide

The most obvious benefit of marketing automation for B2C businesses is the ability to reach more segments of customers. Historically, B2C companies sent out the same generic email to all customers, turning off many loyal customers who only bought from them. Marketing automation helps these companies reach more customers at once, so they can make

Advanced reporting is a key feature of an ERP solution. In addition to generating compliant financial statements, the latest ERP reporting tools allow in-system queries, smart filters, and real-time data. The dashboard should combine qualitative and quantitative data, as well as allow for drill-downs to specific KPIs. ERP solutions can help you improve business performance

CRM is the process of storing information about customers and allowing companies to track their interactions with them. This system helps businesses to focus on the relationship with individuals, as opposed to the transactions with groups of people. The tool allows organizations to store data about customers, service issues, and other customer interactions, making them