There are many reasons to implement CRM in your business. CRM is an excellent way to simplify your business processes, enhance your customer’s experience, and boost sales. CRM works best for businesses that offer products or services that are considered to be “considered purchases.” Depending on the type of CRM you choose, you may benefit […]

ERP was initially developed to support the management of production. Its predecessor was material requirements planning (MRP), a system for determining the quantities of materials needed for a particular product. IBM engineer Joseph Orlicky introduced MRP in the early 1970s, and it was quickly adopted by manufacturing operations. Oliver Wight took MRP a step further

A good CRM platform is one that can handle all of your customer data and sales activities in a single interface. It should integrate with email, online chat, and document sharing programs to help you manage customer information in one place. You should also look for a per-user price, since this may lead to misleading

Email is a tried-and-true method of marketing. Although it’s one of the most popular forms of communication in the world, it’s still highly effective, and is a great starting point for marketing automation. Marketing automation vendors allow you to send mass emails to segmented audiences. Some platforms allow you to automate emailing after certain desired