Email is a tried-and-true method of marketing. Although it’s one of the most popular forms of communication in the world, it’s still highly effective, and is a great starting point for marketing automation. Marketing automation vendors allow you to send mass emails to segmented audiences. Some platforms allow you to automate emailing after certain desired actions, such as a purchase or form completion. You can even create your own forms and embed them in your email marketing campaigns.
Email automation
In addition to its marketing benefits, email automation as part of marketing automation can increase revenue. The most advanced email automation systems can segment subscribers by interest groups and automatically send targeted messages to these groups. These systems can also be programmed to send messages to specific segments based on their actions, like subscribing to your newsletter or downloading an eBook. With this kind of technology, you can connect with your customers at every stage of the buyer’s journey and build a relationship over time.
Using email automation as part of marketing technology can boost your open rates and click-through rates. The system will send a welcome email to new website visitors when they submit a web form. It will be triggered by a personalized tag. Emails sent before email automation had a 10% open rate, but after it was automated, more than 20% of those 20 opened the email and clicked on a link to your website. Emails sent by triggers have up to 152% higher open and click-through rates than traditional emails.
Lead management
Marketing automation and lead management are a must for all marketers today. It’s the process of collecting and managing prospective customers’ contact information in order to turn them into customers. In today’s marketing environment, these two strategies are crucial for reaching a diverse audience and growing your customer base. In this article, you’ll learn about lead management and the best platforms to use. This article is part two of a series. Stay tuned for the next installment!
Marketing automation allows you to automatically create and manage your contact list. It enables you to send targeted messages, onboard new customers, and share promotional content. The system can also automatically classify and segment leads based on their interactions, helping your sales team to identify qualified leads and pursue them. Leads that are not interested in your product or service are considered cold leads. If your lead is interested in your product or service, the email marketing system will send them the right message at the right time.
Social media management
Incorporating social media management into your marketing automation strategy can help you gauge your performance in a variety of ways. For example, if you are not generating a high level of engagement, SMMS can help you prevent customer criticism or mitigate it. In turn, this will increase your customer retention and improve your brand’s image. Besides measuring your success, SMMS can also help you find opportunities to improve your social media strategy.
As with any other aspect of marketing automation, social media management requires careful attention to detail. In addition to understanding your target audience, your social media accounts must be aesthetically pleasing. The design of your social media profile should reflect your brand’s image, so you need to hire a social media specialist who knows how to work with the audience you have. A social media specialist can also develop a social media advertising strategy to increase your posts’ engagement and conversions.
Lead scoring system
A lead scoring system can improve the quality of your leads and increase sales. This method can help you identify high-quality leads and prioritize them for follow-up. There are many benefits to implementing a lead scoring system, so here are three of the biggest:
To determine which leads are the most promising, create a scoring system based on the content they have viewed or listened to. This is important because high-scoring leads often do not convert into sales. However, high-scoring leads can be nurtured until they’re ready for sales. Incorporate feedback from key stakeholders to evaluate the accuracy of lead quality ratings. Closed deal analysis is also a good way to evaluate the effectiveness of the lead-scoring system.
CRM integration
Marketing automation and CRM integration go hand-in-hand. When used together, they make the process of customer engagement much more efficient. The unified data allows salespeople and marketers to tailor their interactions based on the latest information. For example, marketing lead behaviors can be translated into marketing reports in CRM, which salespeople can use to appeal to a prospect’s interests and motivations. A single platform is an added benefit of CRM integration.
Although marketing automation and CRM can work independently, integrating these two tools is essential to the success of any martech implementation. Without proper integration, a company may end up losing vital data and compromising user interfaces. CRM and marketing automation are two of the most powerful tools in a business’ arsenal. Together, they make for a super tool. Let’s take a closer look at why integration is so critical.