If you’re looking for ways to capture more leads and convert them into customers, you’ll find many useful resources in Pardot. In this article, we’ll discuss form handlers, engagement studio, Lead qualification, and integration with Salesforce. Hopefully, this will help you understand how Pardot can be beneficial for your business. If you’re still unsure of how to start using Pardot, keep reading!
Engagement Studio
One of the biggest benefits of using Pardot Engagement Studio is its ability to automate program logic. You can set specific send times and create criteria-based paths to ensure your program meets customer expectations. For example, if a prospect visits your website on a certain day of the week, you can create a rule to automatically remove him from the list. Then, each email that you send to this prospect will be personalized based on those rules.
One way to increase ROI of events and campaigns is to nurture prospects to ensure they stay with you. Automated email nurture campaigns are a great way to do this – and Pardot Engagement Studio has plenty of templates to help you do this. These automated email campaigns are effective at every stage of the customer journey, and you can use them to reach prospective customers at every stage. And, when you’re done using the software, you’ll have access to bonus templates for free, too!
Form handlers
You can create custom form handlers using Pardot. To do this, follow the steps below. First, create an endpoint URL. This URL can be in HTTP or HTTPS format. After creating an endpoint URL, copy its corresponding Splash URL to your browser. It should match the name of the external field. Once you’ve created the handler, you can use it to send the completed form to a specific location.
You can also include specific fields that map to a particular field, such as “salesperson” and “address”. If you use a Form Handler, you can map the fields to the corresponding Salesforce fields. By ensuring that these fields map to the same field, you can avoid the problem of grouped entry. This helps you track the full scope of your engagement with your prospects. It also lets you integrate Salesforce with Pardot and other platforms.
Lead qualification
While Pardot has lead qualification features, these are limited in terms of customization and flexibility. Ideally, you’d integrate custom lead qualification fields in order to create a more personalized and effective experience. But if that’s not possible, you can always try out the default lead qualification settings to see how it goes. The main goal of lead qualification is to generate the highest number of qualified prospects. This is achieved by using several strategies, including product education, expectation setting, and compelling content.
The first step is to identify what information your leads have provided. You might notice that they are not in your geographical region or within 50 miles of your company’s headquarters. If your leads are not consistent in their responses, this may be a sign that they lack sufficient knowledge or thought. For this reason, you should consider implementing a rule that only qualified leads should be forwarded to the sales team. Otherwise, you may end up losing potential customers.
Salesforce integration
Achieveit performed a study on the effectiveness of Pardot and Salesforce integration, and found that the integration was successful in generating 824% more qualified leads within six months. In addition, sales opportunities increased by 394%, while web traffic and email open rates jumped by 94%. This impressive result indicates that Pardot and Salesforce can easily be integrated for business needs. Fortunately, there are several ways to get started with the integration process.
If you’re in the early stages of integrating Salesforce and Pardot, there are several things you need to know. Pardot users can expect weekly training and free upgrades. Salesforce users can contact customer support 24 hours a day, Monday through Friday. Salesforce users can find comprehensive documentation and support in Pardot’s knowledge base, and its help desk is available Monday to Friday, twenty-four hours a day.
Reporting tools
Pardot reporting tools show how many views, submissions, and conversions your assets have generated. These reports give you a clear idea of whether your marketing efforts are working. These reports are readily available and will populate as you create new assets. They can also be customized, allowing you to create visual dashboards. These reports can be very valuable in aligning your marketing and sales teams. For more information about the Pardot reporting tools, read on.
Grow is one of the most powerful reporting tools available today. Grow provides robust integration capabilities with over 50 sources. It is also available on mobile devices, enabling marketers to create dashboards on the go. The Grow interface is user-friendly, and it supports drag-and-drop functionality. Users can import data from their existing database or create a new one from scratch. Moreover, this reporting tool supports Pardot connector support, enabling marketers to integrate data in real time. With this reporting tool, marketers can monitor the entire customer journey in real time.